Logo Selections for SoCar

Logo Design from our team of design amateurs.

Which Ones Do you like?

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A quick guide to SoCar

Here's the basic gist of what SoCar's about:

So Car

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Logo

A work in progress

How it works

ZipCars

ZipCar is a company with a similar idea, but it works like a more of a traditional car rental - you prebook the car and park-back where you picked it up.
The idea that you can park at a different location that you started seems to be unexplored.

Part of their service that I find particularly interesting is their removal of the need to deal with car-rental staff. It's self service all the way - no human hassle. Apparently, this is a key feature of Car Sharing. Another convenient thing is that insurance and gas is covered, as you're not using the car for such a long period of time, compared to traditional car rental.

Also, they're based mostly in the US, only having a few locations outside the states: in major cities in Canada & Britain. Not sure who their competition is yet.
They've a very green theme - from their colour scheme to their environmental friendly ideals.

City Car Sharing (CCS) also has a very extensive paper on car sharing. (18 page PDF)

Going back to the idea that a car can be parked at a different location that it is picked up from, an issue has come up: how do you maintain a stable number of cars in each location.
If tons of people head into office areas during the morning that means the car-lots near public transport hubs will be emptied, while the lots in the commercial districts will be overloaded.

Ready Set Go

Our original plan of trying building an Open Source Car 'Ikea for Cars', got deep sixed with the mashup with Vehicle Medical Records and we have now created a hybrid of Rent-a-Car, Taxi Service thrown in with a Fractional Ownership concept.
One milestone achieved is that we atleast have a working framework of the business proposition. Pricing, design and planning to come later.
Stay tuned for the updates from SOCAR!